Marketing insights and consulting agency Kantar has launched its new on-demand research and insights store, Marketplace, with plans for the platform to be available in 30 countries by the end of March.
Kantar Marketplace is the only on-demand platform that combines high-quality, validated sample reach to 80 million consumers worldwide with quick-turnaround, self-serve custom surveys, smart insights solutions, and expert consulting. Kantar Marketplace opens with an initial portfolio consisting of:
- Link, a pre-testing solution for TV, digital, outdoor, print, or point-of-sale advertising.
- Ad Now, understanding creative evaluation across countries and cultures, cross-channel consistency, advert performance diagnostics, and optimal investment levels.
- Quick Polls, delivering one question to 1,000 respondents in under one hour and providing access to existing data search.
- DIY Survey, allowing clients to write and launch surveys to a targeted audience within minutes.
Throughout 2019, additional solutions will be added, including Kantar’s innovation and concept testing suite eValuate; corporate PR and brand coverage measure Reputation Intelligence; and Global Monitor, to understand the dynamics of change impacting a business, category, brand, and customer. •