Marketing insights and analytics company Kantar has appointed Kristi Rogers to the newly created role of President, Global Solutions, reporting to Kantar Chief Executive Officer, Paul Zwillenberg. The Global Solutions organisation, led by Kristi, is at the heart of the business, bringing together Kantar’s expertise, IP, products and technology to deliver industry-leading marketing and branding solutions for its clients.

Kristi joins from Boston Consulting Group (BCG) where she is Managing Director and Partner, leading its Telco, Media and Technology (TMT) Practice across the UK, the Netherlands and Belgium, focusing on growth strategy, AI transformation and go-to-market topics. She also led BCG’s own global TMT marketing team.

Welcoming Kristi to Kantar, Paul Zwillenberg commented, “There is no-one better positioned than Kristi to shape the solutions that will define the new era of AI-led marketing. She has a deep understanding of the rapidly changing marketing ecosystem, phenomenal strategic insight and a laser focus on what our clients need to thrive. She also brings a genuine passion for all things Kantar and a strong connection with our clients.

“AI and changing consumer behaviour is transforming how brands grow. Kristi’s new role, combined with our recent appointments of new Chief Client Officer, Chief Product Officer and CEO, Americas, put Kantar in pole position to lead the industry into the AI-led marketing and branding future. I have admired her work for over a decade and am delighted to welcome Kristi to the business.”

Kristi added, “As marketing enters its AI era, Kantar’s data, insights and IP are the fuel powering smarter strategies and decisions. I’m energised by the central role Kantar is playing in leading the industry forward and its growing impact across the ecosystem.”