Audience intelligence and data analytics firm YouGov has appointed Marc Ryan as its Chief Product Officer (CPO). Marc will lead YouGov’s suite of industry-leading audience intelligence, brand tracking, and behavioural products.
In his new role, Marc will focus on overseeing YouGov’s product strategy, emphasizing customer-centric innovation. He will set YouGov’s long-term product vision across its entire ecosystem, including cross-product convergence. His responsibilities will include enhancing existing products and identifying emerging trends and customer needs, ensuring YouGov’s continued success as a market leader.
Marc brings over 30 years of experience in the market research industry, with a proven track record as an innovative leader specializing in data, products, and scaling growth in both B2C and B2B environments. He joins YouGov from SCUBA Analytics, where he served as Chief Product Officer. Previously, he held senior positions at Kantar, including Chief Data Officer and Chief Product and Technology Officer, and at Nielsen. Marc will officially join YouGov on 3 September 2024, reporting directly to CEO Steve Hatch.
Steve Hatch, CEO at YouGov: “I’m thrilled to have someone of Marc’s deep experience in data, research, product, AI and leadership join as YouGov’s CPO. He has a proven track record of customer-centric innovation that delivers data products exceeding users’ needs and expectations. It is an exciting time for the industry as advances in zero party data and AI see clients demanding more from their research. With YouGov’s renowned data products and our unrivalled proprietary data set, we are already market-leading and with Marc’s expertise we will continue to be the innovation leader in the industry.”
Marc Ryan, incoming Chief Product Officer at YouGov: “YouGov has been a pioneer, revolutionizing how we gather and analyse data. Joining such an innovative company at this pivotal time is truly exciting. With its best-in-class proprietary panel and game-changing data products like YouGov Profiles and BrandIndex, YouGov has consistently pushed the boundaries of what’s possible in our field. As we stand on the cusp of new advancements in behavioural data and AI, I’m thrilled to be part of a team that will undoubtedly unlock unprecedented possibilities for our clients. The future of data-driven insights is bright, and I’m eager to contribute to YouGov’s continued leadership in shaping it.”
