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Merkle Names New Managing Director For Southeast Asia

Merkle has appointed Ted Bray as Managing Director of Southeast Asia, responsible for the success of the Merkle ASEAN business.

In his new role, Bray will accelerate the growth of the Merkle brand in market, bringing together the strategic capabilities Merkle has acquired in DWA and driving synergies across the Dentsu Aegis Network. Bray will be charged with continuing the growth trajectory of the brand with future expansion into the ASEAN markets, providing clients with people-based marketing solutions that drive competitive advantage.

Bray is a seasoned executive with more than 25 years of industry experience, with the past three years as part of Merkle. He originally moved to Singapore in 2008 and, prior to Merkle, held several Asia Pacific leadership roles, including Japan Country Manager and the building and leadership of direct and channel sales organisations across APAC.