Video research and targeting company methinks has appointed Silicon Valley veteran Aaron Burcell as CEO of the organisation. Burcell will focus on growing awareness of methinks consumer insights, increasing revenues worldwide and developing a global research platform distribution strategy. He is already assembling a proven, veteran team of marketing and sales leaders to complement the company’s recent success in attracting leading-brand customers in North America and Asia.
Burcell has a long history working with methinks founders Philip Yun and Wilson Li in the games industry, and he was an early methinks advisor, customer, and product evangelist. Burcell has served in marketing, operations, and growth roles at start-ups and large companies alike, including leadership roles at Grockit (acquired by Kaplan), Vevo, and Marcus by Goldman Sachs. Most recently, Burcell returned to Loop Media as the Chief Operating Officer in the run-up to its merger with FogChain. Burcell previously served as the Chief Marketing Officer at Loop during its founding and initial growth phases, including the acquisition of commercial streaming leader ScreenPlay. •