Marketing data and technology provider Miaozhen Systems has invested an undisclosed amount in tech-based consulting business firm MaLogic. Miaozhen and MaLogic will work together to develop advanced technologies for video analysis and image recognition, in order to track the entire consumer pathway from initial contact through to purchase , and to integrate online and offline data sources to provide real-time data support to create big data marketing solutions for the retail industry.
The technique combines the results from consumer behavior analysis with multidimensional data to guide the optimization of stocking strategies in retailing, precise ad serving, lowering costs of production, supply and marketing, increase overall ROI and promote rapid business growth.
MaLogic is a tech-based consulting business company co-founded by Eliza Wong, former CEO of Synovate Greater China, and Royce Yuen, former Ogilvy HK Chairman.
Founded by Wu Minghui in 2006, Miaozhen Systems has been growing its business substantially through geographical expansion, acquisitions and strategic investments. Miaozhen devotes itself to promote the development of data and technology in marketing and provide advertisers with integrated solutions based on data technology and marketing strategies and enable enterprises realize data-driven growth.
“We are extremely pleased to team up with Miaozhen which is a proven industry leader,” said Eliza Wong, Co-CEO of MaLogic. “We will be co-developing some exciting IP products that are intended to empower clients to fully leverage the latest technology for more effective business and marketing management.”
“MaLogic is a company made up of outstanding leaders with tremendous industry experience,: our vision is to be the driving force of data and technology in marketing field leveraging our combined advantages.” said Wu Minghui, Founder, Chairman & CEO of Miaozhen Systems.