Consumer and sensory insights specialist MMR Research has launched Sensory Bot, an AI-powered tool designed to transform how brands understand, optimize, and communicate product experiences.
Leveraging more than 35 years of sensory research expertise, Sensory Bot helps brands create emotionally resonant products by integrating sensory feedback into every stage of innovation — from product design and packaging to marketing execution. The tool aims to bridge the gap between laboratory insights and real-world consumer experiences, uncovering how even the smallest sensory changes can influence both emotional and functional responses.
With holistic experience mapping, Sensory Bot identifies how sensory cues “ladder up” to broader emotional and functional benefits. It also enables consumer closeness at scale, capturing authentic consumer language and reactions to refine products and messaging. Designed for versatile integration, the platform can operate independently or complement existing methodologies across R&D, Brand, Insight, and Marketing teams.
“Sensory Bot represents a bold step forward in how we can help brands connect with consumers on a deeper, more emotional level,” said Mat Lintern, CEO of MMR Research. “It’s not just about better data — it’s about unlocking the human truths that drive product success.”
MMR Research partners with major FMCG and CPG brands worldwide and operates offices across the UK, USA, Brazil, China, Singapore, India, Thailand, Colombia, South Africa, and the Netherlands.
