Survey reveals insights into consumer preferences for mobile payment across the region.
Asia is a hotbed of competition for mobile payment providers, with different countries at different stages of development in the transition from cash to modern digital alternatives. But what is mobile payment used for in these markets, and where do the biggest opportunities lie? A recent survey by GMO Research (GMOR) has gained some fascinating insights into these questions.
Of the six countries surveyed by GMOR – China, India, Thailand, Malaysia, the Philippines and Indonesia – China and India are leading the way in mobile payment penetration, and their markets are dominated by local payment app giants Alipay and Paytm respectively.
Other countries, such as the Philippines and Indonesia, are still largely cash-based markets (with 56.0% and 54.3% of consumers regularly using cash over any other payment method, according to GMOR). They could thus provide the biggest opportunities for mobile payment apps, due to a lack of other mainstream digital payment alternatives.
GMOR’s survey found that the most popular uses for mobile payment are to pay bills (e.g. phone and internet, utilities) and to buy food and drinks in bars and restaurants. Even in countries with lower uptake of mobile payment in general, these are still important drivers of mobile transactions, suggesting that the lower uptake may be due to lack of infrastructure rather than lack of interest. Companies able to build this infrastructure, therefore, could gain access to large and willing markets.
This is a shortened version of a three-part white paper from GMO Research about the mobile payment industry in Asia, and the challenges and opportunities it will face in the future. To read the full article and discover more results from GMOR’s mobile payment survey, go to https://gmo-research.com/whitepaper/free-whitepaper-download-mobilepayment2
About GMO Research
GMO Research offers an online research solution platform that allows access to multi-panel and multi-country online panel network – Asia Cloud Panel. While constantly expanding their reach in Asia and globally, Asia Cloud Panel consists of over 22 million online consumer panelists across 13 APAC countries, ranging from consumers to CEOs. GMO Research is a part of and backed up by GMO Internet Group – one of the largest Internet Conglomerates in Japan specializing in a number of Internet-related technologies. GMO Internet group has the number one Japanese market share in Internet Security, Payment Processing, E-Commerce Solutions, Web Hosting, Domain, and FX Trading. They also cover Web Infrastructure & E-Commerce, Internet Media, Internet Securities, and Social Media and Smartphone platform.