The Australian government has recently given funding to several mobile initiatives under the banner of the Collaborative Solutions program called Mobile Concierge. The program is aimed primarily at improving the digital and tourist economy in New South Wales.
The initiatives include Roamz, a platform geared toward small businesses in the retail and tourism industries that enables these small businesses to interact with their customers.
Another grant-awarded project is Knowhere, a smart table that integrates mobile and multi-touch features to help tourists explore local areas as well as customise itineraries at visitor’s information centres all around Sydney.
MeTag is yet another program that uses mobile phones, social media and electronic wristbands in order to engage customers and serve as a marketing strategy for venue operators.
The next technological initiative that has been awarded with a grant is MoveMe, where user tracking and location specific content serve as a customisable guide for cultural institutions.
NFC is also set to get more attention from travellers with Tapit, an initiative designed for shoppers and tourists to acquire content or apps simply by tapping products, signs, posters, or even shelves with their hand phones. Tapit serves the retail and tourism sectors by readily converting physical content into digital content through NFC.
It will be interesting to see, how these initiatives will bring travellers and business owners together.