MetrixLab has appointed Jayanth Narasimha as Regional Director of Qualitative Research for AMEA.
Narasimha joins with fifteen years’ qual research experience and a particular focus on shopper and design research. Most recently he worked at marketing insights specialist Brandscapes. Earlier he worked for TNS (Kantar) as an Associate Director in Singapore, and for Nielsen as Senior Manager, Client Solutions, having begun his career at IMRB.
MD of MetrixLab AMEA, Rob Valsler, comments on the appointment: ‘We’re excited to bolster the value we bring to clients by incorporating powerful qualitative solutions, and ultimately help brands become more useful to their consumers with deeper insights. Jayanth’s stellar reputation precedes him and there is no better leader to drive the expansion of our unique approach to qualitative research across the region’.