Former ITV chief executive Adam Crozier has been appointed Non-Executive Chairman at Kantar. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his roles as Chairman of several major consumer brands.
Stuart Gent, a Managing Director at Bain Capital Private Equity, said “Adam’s experience at the intersection of advertising, media, retail and technology, alongside his track record of guiding management teams on transformation journeys, make him an excellent appointment to support Kantar in their next phase of growth.“
Adam added “Kantar is an outstanding company, unrivalled in its global reach and local presence. Its success, and opportunity, lies in the impact it delivers for clients. It is a trusted adviser to household brand names in every corner of the world, helping develop data-driven marketing strategies, and is a key ecosystem partner for global technology leaders like Alibaba, Amazon, Facebook and Google. I am delighted to be joining this highly-skilled and dedicated global team and look forward to working with them, and all our brand partners.”