Marketing insights consultancy Human8 has appointed Annelies Verhaeghe as chief innovation officer as part of several senior promotions and hires.

In her new role, Verhaeghe will focus on scaling innovation across Human8’s global practice, helping clients translate deep human understanding into bold strategies and fresh ideas. This includes the development of human-based digital twins, synthetic data simulations grounded in real human input, sourced from Human8’s structural communities and empathy programs, as well as a growing suite of AI assistants and canvases that accelerate insight without compromising nuance.

“Brands are increasingly turning to AI-driven marketing performance to boost efficiency, often at the risk of losing distinctiveness and authenticity,” said Tim Wragg, CEO of Human8. “That’s why we’re doubling down on AI-enabled consultative power: combining the speed and scale of synthetic intelligence with the depth and nuance of human insight. Annelies embodies the entrepreneurial spirit that defines many parts of Human8. Her track record of pioneering new approaches makes her the perfect fit to lead this agenda, ensuring we help clients stay consumer-relevant and commercially sharp.”

“Innovation isn’t just about algorithms, it’s about understanding people. At Human8, we’re designing intelligence that listens and learns from real human stories. That’s how we help brands stay bold, relevant, and deeply human.” said Annelies Verhaeghe.

Additionally, the company has appointed Sacha Cody as Portfolio Transformation Lead, Delphine Vantomme as Head of Empathy Culture and Angie Deceuninck as Head of Communities; while Christoph Coucke is promoted to Head of Platform.