Data analytics firm Nielsen has appointed current managing director for Taiwan, Desmond Wang, as managing director for Hong Kong and Macau.
Wang has been serving the company for more than twenty years and since early 2017 has been responsible for all Nielsen’s business activities in Taiwan. Earlier, he was VP, Consumer Packaged Goods (CPG) Vertical Nielsen Taiwan; and he also served as the CPG Senior Director of Nielsen China.
Cindy Shin, president of Nielsen developed Asia, commented, “This important appointment reflects Nielsen’s commitment to our clients in Hong Kong and Macau, and I am fully confident that Desmond’s leadership will not only enable the Nielsen Hong Kong and Macau team to drive success but also bring in cross-market synergy to help our clients realise continued growth within Hong Kong’s ever-evolving market.”
Wang said, “With the ever-growing digital, eCommerce and big data, it’s more important than ever for businesses in Hong Kong to keep abreast of these changes, and to keep up with the evolving needs of consumers in Hong Kong. And we will continue to enable our clients to drive business wins in their respective industries.”