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Nielsen launches Marketing Cloud in Asia Pacific

The Nielsen Marketing Cloud platform has been rolled out in Asia Pacific to improve advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions. Nielsen Marketing Cloud begins its APAC expansion in Hong Kong with enterprise client Television Broadcasts Ltd. (TVB), the largest TV broadcaster in Hong Kong and one of the largest Chinese content producers in the world. Nielsen Marketing Cloud anticipates additional APAC market launches in the near future.

“Our expansion into the APAC region is a testament to the incredible Nielsen data, technology and measurement capabilities we’ve unified under one roof,” said Damian Garbaccio, EVP, Nielsen Marketing Cloud. “We’re bringing an advanced marketing stack to a market that constitutes more than half of the world’s internet users. It’s a very exciting growth market for us and one that Nielsen has had a strong presence in for decades.”

“As a pioneer in the Hong Kong TV industry, TVB knows the advantages of being a first mover. Nielsen Marketing Cloud is enabling us to be the first broadcaster in our region to fully transform itself into a data-driven organization,” said S.K. Cheong, Executive Director and General Manager of TVB. “Nielsen Marketing Cloud will help all of our advertiser and agency clients achieve the best marketing ROI across TVB digital platforms with deeper consumer analytics, better campaign optimization and addressable TV advertising capabilities. It will also enable TVB to better personalize its content across all channels to increase engagement and improve customer experience.”

The Nielsen Marketing Cloud is currently being used by Nielsen global clients across industries including food and beverage, personal care, pet care, wine and spirits, digital media, cinema, television, audio and retail.