Global performance management agency Nielsen has deepened its partnership with GroupM by providing digital audience measurement services for the latter across the Asia Pacific region.
GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand.
“Advertisers must increasingly take a holistic view of campaign performance across all of the media touchpoints for their audiences,” said Chris Myers, Senior Director, GroupM APAC. “It’s vital we have consistent measurement and that is our goal in working with Nielsen.”
“We’re excited to expand our longstanding relationship with GroupM,” says Aimee Gerry, Nielsen’s Head of Digital, Asia. “The digital media space is evolving rapidly, and having access to the metrics Digital Ad Ratings provides, such as age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s total digital audience across computers, tablets and smartphones in a way comparable to TV, will enable GroupM and its advertiser clients to stay on top of changing industry trends.”