Driven by worldwide customer demand, global panel company, Offerwise, has expanded into the Asia Pacific region with the launch of an Australian research panel. The company also has plans to open an office in Australia to support ongoing growth in the APAC marketplace.
CEO Andrew Lissak stated, “Three years ago, we began our global expansion into Central and South America and have quickly become one of the leaders in the region backed by a panel of nearly three million members. Our clients have grown to rely on our high-quality panels and continually pushed us to move into new markets. We are excited to have chosen Australia as our entry into the APAC region, expanding our global footprint.”
The regional expansion has been very receptive to the proprietary recruitment methodsOfferwise utilizes, such as television. Using TV advertising to recruit panelists has allowed Offerwise to reach an audience in a way that is unique to the market research industry.
“What sets Offerwise apart from the pack is our advertising background, which allows us to transparently grow research panels quickly while still insuring the quality our clients demand. We look forward to our APAC expansion and the announcement of additional markets later this year,” Lissak said.
Offerwise customers can expect continued expansion throughout the APAC markets with inevitable coverage globally.