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ORC appoints new Asia-Pacific Commercial Director in Singapore

ORC International has hired former Frost & Sullivan’s Sales Director for Asia, Varna Arun, as Asia-Pacific Commercial Director based in Singapore.

In her new role, Varna will lead ORC’s Strategy and Innovation business development to increase the company’s footprint in the region. The decision to hire Varna comes as ORC prepares to address new business and economic challenges in the Asia-Pacific market when companies want to revisit their go-to-market strategies, and organizational designs across Healthcare, Manufacture, Utility industries and other B2C businesses.

2017 is set to be a landmark year for clients, with changing market landscape and volatility across the region. This key hire will expand and strengthen ORC’s capacity to build customized, simple, highly impactful solutions for current and future business challenges faced by clients.

Varna joins ORC from Frost & Sullivan, where she was Sales Director for Asia, covering a range of strategic solutions and customer segments. In particular, she brings extensive experience working with hospitals, pharma, medical device and connected health companies in the region. She is passionate about providing customer-centric solutions and identifying opportunities for innovation.

The hire comes less than a year since the appointment of Bhavya Sehgal as Senior Vice President, Asia-Pacific. Bhavya is leading and expanding ORC’s Strategy and Innovation business across the region, underpinning the company’s other three key pillar offerings: Customer, Employee and Marketing solutions.

Bhavya commented: “With disruptions and innovations taking place across Asia-Pacific, there is a need to simplify the ever-growing complexity in the market place and help clients through actionable insights. Varna’s appointment is in that exact spirit.”