Full service agency ORC International, part of Engine Group, has appointed Nielsen veteran Tom Markert as CEO and Global Product Development Lead. Effective immediately, he will be reporting to Rick Eiserman, CEO of Engine Group North America.
Based out of the company’s New York office, Markert will be responsible for developing strategy for ORC, as well as maintaining client relationships and managing all product development, including several of the company’s ongoing data reports and surveys. He brings to ORC International extensive global expertise in research, client service and technology, a hybrid skill set that offers a holistic point of view to help shape the future of not only the company but of the industry.
A 30-year veteran with experience leading Fortune 500 companies and market research agencies, Markert joins ORC International from Research Now. While there, he was EVP of Sales & Business Development, responsible for driving client development efforts for the digital data collection company in the Americas. Prior, Markert served as SVP of Strategy & Innovation for Office buy paxil interactions Depot, where he helped to reshape corporate strategy and established a new, market-driven business model for the supply giant.
“One of the keys to Engine’s success is our ability to provide transformational insights and consultation that supports our clients’ strategic growth and revenue goals,” said Eiserman. “ORC International is a crucial part of our ecosystem and, as a leader in the business intelligence field, provides the actionable insight needed to guide today’s business leaders. Tom’s proven leadership skills and ability to thrive in highly dynamic organization makes him a valued addition to ORC’s leadership team. We are excited to have him join our Engine family.”
“The business landscape is constantly evolving and ORC has been able to provide today’s most forward-thinking companies with the business intelligence needed to stay ahead,” said Markert. “I am looking forward to working with the ORC teams to help propel and optimize the businesses of its many clients.”