Market research technology company, PureSpectrum, has acquired Dalia technology, a global programmatic supplier, to fast-track PureSpectrum’s goal of making life easier for researchers. The acquisition of Dalia technology further expands the PureSpectrum Marketplace with 100+ API-connected publishers and suppliers and access to 28 additional countries.
Named Market Researcher Supplier of the Year, PureSpectrum is known for providing industry-leading data quality. With the addition of Dalia’s research technology, the platform will double respondent volume for Marketplace users.
“From day one, our goal has always been to make research and thus life easier for our clients,” shares Founder and CEO, Michael McCrary. “With this technology acquisition, our clients will see even better feasibility on our platform with no change to the data quality they expect when working with PureSpectrum.”
“PureSpectrum has been a trusted partner of Dalia for many years and we couldn’t think of a better home for our programmatic sampling platform”, says Nico Jaspers, CEO of Dalia Research. “This transaction now enables us to fully focus on Latana and to develop the next generation of brand analytics.”
PureSpectrum’s acquisition of the Dalia technology accelerates the organization’s commitment to innovating global research and providing access to the highest quality respondents from around the world.