PureSpectrum has appointed Lester Sualog, former Managing Director for System 1 Research and driving force behind SKIM Insights Agency, as Senior Client Development Director for Asia. He will be leading client development in the region.
With over 20 years of experience covering South East Asia and beyond, Lester brings both regional knowledge and experience to PureSpectrum. Lester is known for building partnerships with clients and MR governing bodies alike, focusing on cutting-edge methodologies and quality.
James Rogers, APAC Managing Director comments: “Lester epitomizes the talent excellence that PureSpectrum continuously looks to attract in APAC. As we gain momentum around our quality-focused Marketplace, end-to-end automation, and Insights Platform, we must bring tried and tested talent to lead from the front.”
Lester Sualog commented, “PureSpectrum has a bullseye solution to the fundamental quality problem of the market research industry: PureScore™. The company’s appetite for leading the future of the industry is aligned with my mission to accelerate ResTech in Asia-Pacific.”
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. In just five years since the company’s inception, over 47 million successful completes have been sourced from PureSpectrum marketplace. PureSpectrum Insights Platform empowers users to collect consumer insights for any demand. PureSpectrum has also developed the industry’s respondent-level scoring system, PureScore™, creating a new standard of data quality for the industry.