Experience management company Qualtrics has acquired Press Ganey Forsta for $6.75 billion, in a move that strengthens its position in AI-powered experience measurement and analytics.
The acquisition unites Qualtrics’ AI-driven platform with Press Ganey Forsta’s established expertise in healthcare analytics, benchmarking, and advisory services. Together, the companies aim to help organizations across sectors — from healthcare and aviation to government and education — better understand and respond to the needs of their stakeholders.
Qualtrics said the deal represents a key step in its mission to “improve the human experience.” Since launching its AI capabilities last year, the company reports that one-third of its customers have upgraded to its AI tools, with 90% of its top 50 enterprise clients adopting at least one AI feature.
“When AI is purpose-built for experience management and grounded in human understanding, it works,” Qualtrics said in a statement announcing the deal.
Deepening Roots in Healthcare
The merger is expected to have an especially strong impact in healthcare, a sector both companies have long served. Press Ganey Forsta works with more than 41,000 healthcare providers across 30 countries, while Qualtrics partners with systems such as Intermountain Health, Stanford Health Care, and Community Health Network to improve patient and employee experiences.
“Qualtrics’ investment in Press Ganey Forsta is a groundbreaking move that will transform healthcare experience and quality for the future,” said Rob Allen, President and CEO of Intermountain Health.
“This transformation will enhance healthcare quality and create a dynamic, consumer-driven experience,” added Jeffrey Flaks, President and CEO of Hartford HealthCare.
Toward AI-Powered Experience Management
Qualtrics’ growing emphasis on artificial intelligence reflects a broader industry shift toward using data-driven insights to improve engagement and trust. Clients such as Delta Air Lines have already leveraged Qualtrics’ technology to better understand both customer and employee needs.
“This acceleration of Qualtrics’ capabilities will further advance the human experiences central to building trust, connection, and long-term success,” said Ed Bastian, CEO of Delta.
The acquisition marks a defining moment for both Qualtrics and Press Ganey Forsta — and for the broader experience management sector — as companies increasingly turn to AI to enhance how they measure, understand, and act on human experiences.
