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Rakuten expands in Asia with new office in Malaysia

Online market research agency, Rakuten Insight Global, Inc., launches Rakuten Insight Malaysia with a new office, its eleventh location and eighth office in the Asia region.

Establishing Rakuten Insight Malaysia has an important meaning to continue Rakuten Insight’s deep involvement in Asia and pursue local expertise. The new office will allow Rakuten Insight to work more closely with its clients in Malaysia and the region.

Rakuten Insight Malaysia will function as a local point of contact for Malaysian clients. In addition, it will serve as an off-shore market research hub to drive business development and provide multi-lingual and multi-functional operational support for clients based across Southeast Asia. The local team will be led by former Nielsen executive, Collin Leow.

“Today is another step in our commitment to provide clients across Asia with impactful online market research,” said Atsushi “Tomas” Tamura, CEO of Rakuten Insight. “The addition of our Malaysia office will also allow us better access to a country that shows exceptional growth potential for our business.”

Rakuten Insight strongly believes that online market research is the future of the industry in the region. Malaysia holds a strategic position in Southeast Asia with more than 140,000 online research members currently. This number is expected to grow further to fulfill the growing needs of online panels by various industries.

Moving forward, Rakuten Insight will look to continue meeting demand for market research in Southeast Asia and accelerate the enhancement of its proprietary panel while leveraging the unique opportunities that are provided through the Rakuten ecosystem in the Asian market.

Web: https://insight.rakuten.com/