Research Now and SSI have completed their merger, with Gary S. Laben, leading the joint organization as CEO.
The combined company is privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business. Financial terms of the deal are not being publicly released.
The company will be known as Research Now SSI. With the merger, it becomes the market research industry’s largest provider of online panel data and technology-based research solutions based on opted-in data.
“Together, we are exceptionally well-positioned for growth in our established market research customer base as well as in new, strategic areas that span the entire marketing continuum of data-driven consumer engagement,” says Laben. “With our core asset of verified, opted-in data, and an innovative approach to marketing services based on actual voice of the consumer, we can offer existing and new customers new ways to achieve optimized marketing performance.”