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SIS International Research announces new appointments and panel expansion

Global research agency SIS International Research has announced the appointment of senior research professionals Gina Zaccheo and Troy Cole.

In addition, the company announced the expansion of several of its Business-to-Business, Healthcare and Consumer panels and databases for qualitative and quantitative research projects across the United States and around the world.

Gina Zaccheo was appointed the Director of Global Operations of SIS International Research.  She will lead project management across SIS’s global research team.  Gina brings over 10 years experience in full-service Market Research, managing Qualitative and Quantitative research projects.  Her experience includes managing Focus Groups, Sensory Testing, Project Management, Moderation and In-depth Interviews (IDI’s). She previously worked as a Regional Manager at Cunningham Research (CRG Global),.

Troy Cole joined as a project manager at SIS. He brings over 13 years of market research industry experience in project management.  Troy has extensive Qualitative and Quantitative project management experience across a variety of industries, including Healthcare. He previously worked at IPSOS ASI specializing in Advertising Tracking and Brand Equity. Mr. Cole also previously worked at Lightspeed Research as a Senior Project Manager.

The company also announced the expansion of its panels and databases.

SIS’s consumer panels for Automotive, Consumer Electronics, Personal Care products, and Household order zithromax online Appliances, built over the course of over 30 years, continue to grow. This gives clients more options with regard to In-Home Usage Tests (IHUT’s), and Automotive static and dynamic car studies.

SIS’s B2B panels of managers covering global supply chains and distribution channels have grown to cover more industries.  They have been enhanced to cover titles such as those reflecting the influence of the Internet of Things (IoT) in Supply Chain Management.

SIS announced the expansion of its Healthcare panels of C-level executives to also include Chief Information Officers (CIO’s).  This reflects the rising importance of Mobile Technology and how it is changing patient care. In addition, a database of managers in specialty Pharmaceuticals has been enhanced to allow clients to reach managers specializing in certain diseases, such as Hemophilia.

According to Ruth Stanat, President of SIS International Research, “SIS International Research is always evolving its Market Research, Market Intelligence and Strategy Research divisions to meet the needs of businesses globally. Our resources, global team, panels and databases are a few of the ways our products and services help keep our clients competitive in a changing business environment and responsive to customer needs.”