Full service agency, SIS International Research, has appointed Anita Meng as China Country Manager based in Shanghai. Anita will be responsible for client servicing in the Asia Pacific region. The appointment strengthens the SIS Asia Pacific team, SIS Strategy Unit and Fieldwork capabilities.
Anita’s role will include client servicing and operations in China, East Asia and Asia Pacific. She is also moderator for Consumer, Healthcare and B2B studies. Anita is fluent in English and Mandarin, and conversant in Japanese. She has lived in China and the US.
Anita spent over a year in the New York City office where she built a team. She is skilled in Qualitative, Quantitative and Strategy research. Anita received an MBA in Marketing & Management Consulting from the State University of New York at Buffalo and a Bachelor’s degree from the Shanghai Finance University. She held previous consulting positions at Comexposium Shanghai, Business Connect China, and United Business Media China.
In Asia Pacific, SIS provides full-service Market Research, Fieldwork, Data Collection, Market Intelligence, Competitive Analysis, Market Entry & Opportunity Research, Strategy Research and Market Assessments. The SIS International Asia Pacific team serves Consumer, B2B, Industrial, Automotive and Healthcare industries.
Anita Meng, China Country Manager, stated, “I am very pleased to expand my role at SIS as China Country Manager. Our resources, experience and global team allow us to efficiently conduct Qualitative Fieldwork, Quantitative Data Collection and Strategy Market Research in the heart of Asia.”
Ruth Stanat, President of SIS International Research, stated, “Anita brings tremendous value to our clients by applying our best practices to the China market. She is skilled at providing optimal methodologies, rapid responsiveness and efficient fieldwork techniques for our clients’ competitive advantage. Her global background and communication skills make her a ‘go-to’ for market research fieldwork, data collection and strategy research in China and Asia.”