Elements of successful brand partnerships
We live in an era where brand collaborations are increasingly commonplace. While this may seem like a recent trend, brand partnerships have been around for decades. One of the most prominent examples is Betty Crocker partnering with Hershey’s in the 1980s to include chocolate syrup in its signature brownie recipe. Consumers were delighted with the […]
Reckitt’s Retail Media case: Win-win for brand, retailers and consumers
By: Milica Kovac, New Business Development Manager APAC, EyeSee
Retail Media Networks are big data gold mines for commerce. However, to harness