Winning with Gen Z: Why Category Entry Points Are Essential for Media Brands
By: Daniel Hardwick, Associate Director and Felicia Widodo, Senior Research Manager, 2CV Time is of the essence Gen Z, (one after Y and two after X), is the latest generational challenge for marketers. Born into uncertainty shaped by pandemics, visible climate change, and global conflict, they are values-driven, thoughtful about mental health, and more demanding […]