The Rise of Virtual Influencers in Brand Marketing
By GMO Research
With the rise of digitalisation, we continue to see unique marketing methods emerge – one being
Brand Growth in the Metaverse: Unlocking the Myths of the Medium and the Message
By Lester Sualog, Senior Client Development Director Asia, PureSpectrum
Everyone has been talking about the metaverse – but when the hype
The E-commerce Engagement Shift: How Shopper Experience Changes Brand Narratives
The growing appetite for consumer experiences is riding the wave of offline to online brand narratives. With the pandemic accelerating online shopping, it has changed the context, environment, and motivations of consumers in the Asian region. As an effect to brands, new shopping behaviour has expanded the ‘moments of truth’ from brand-centric content created as […]
How to best integrate your logo in your packaging design
By Alexander Kleijngeld, Senior Solution Consultant, MetrixLab, a Toluna company
Designing impactful packaging is easier said than done. There are many factors at
The Evolution of Brand Humanisation
How bot-enabled research can help businesses and brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if […]