Game Changers: Bridging the Gap Between Marketers and Gamers
By Jonathan Smetherham, Research Director at 2CV
Gaming has evolved into a massive global phenomenon, captivating
Asia Leads the Way in Esports Growth
Esports, or electronic sports, refers to the competitive world of video gaming, which often takes the form of organised tournaments, participated in by professional gamers and viewed by a large audience. During the COVID-19 outbreak, many sports fans have missed live sporting action, and esports has presented an attractive alternative to traditional live sports. As […]