Game Changers: Bridging the Gap Between Marketers and Gamers
By Jonathan Smetherham, Research Director at 2CV
Gaming has evolved into a massive global phenomenon, captivating
Questioning the Beautiful Game: How Beauty’s Fling with Gaming has Missed the Mark
By Jenny Hancock, Research Executive, 2CV
With the growing popularity of gaming, beauty brands joined many others in an
COVID-19 is Making Esports Mainstream
The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South Korea are the largest esports markets in the world, the […]
ADVANCED TARGETING: SOUTHEAST ASIAN GAMERS
By: Lester Sualog, Senior Client Development Director for Enterprise APAC at PureSpectrum
Online gaming and e-sports have seen enormous global growth over the last five years, and the vast majority of this billion-dollar market sits right here in Asia.