The Move Towards 6G Technology
By GMO Research
Technology is evolving rapidly and constantly. While the world is still implementing 5G technology in its daily applications and processes, early discussions
ARE YOU EMBRACING MULTI-SOURCE?
By PureSpectrum
In the past, multi-sourcing or aggregation was synonymous with bad respondents and experience. Legacy online data collection was conducted via double opt-in proprietary
HOW TO BUILD EFFICIENCIES INTO YOUR RESEARCH OPERATIONS FOR 2023 AND BEYOND
By James Rogers, Managing Director APAC, PureSpectrum
With the constant fear of market pressures and looming inflation, there is a developing need for
The Future of Insights is AI-Powered
By Renee Smith, EVP Innovation at Toluna
The insights industry is undergoing an enormous transformation thanks to AI. At the Toluna Group, AI is at the core of our
CAN CHATGPT TAKE SURVEYS?
By Chris Mawn, Director of Clients ANZ at PureSpectrum
Our industry is abuzz with the opportunities and threats from generative AI
How market research can serve the public good (even when it’s privately funded)
By Gilbert Saktoe, Global Social Insights Lead, Toluna
Most people don’t associate market research with public good. But sometimes,
Embracing the Unknown: AI and Market Research
By Roy Sadaka, Director of Machine Learning, and Orli Langerman, Director at Toluna
Learn how AI is disrupting and reshaping market research while prompting
Are Professional Respondents Still An Issue?
By James Rogers, Managing Director APAC, PureSpectrum
What constitutes the nature of a Professional Respondent? Is it the number of ‘panels’
Trust on the Line—Examining the Fallout of Big Tech’s Layoff
By Saurabh Sardana, Urooj Insights, powered by PureSpectrum
In the last decade, top technology firms became heroes and the focus
9 best practices for creating powerful packaging designs
By Alexander Kleijngeld, Senior Solution Consultant, MetrixLab, a Toluna company
Packaging design is more than just making sure your product stands out
Brand Vision—the Human Edge
The Asia Research Breakfast Seminar 2023
By: Piers Lee, Deputy Editor, Asia Research Media
Asia Research Media held its 18th breakfast seminar in Singapore
The IIEX Conference in Bangkok
A thankful return to normality
Last month, Greenbook held its Asia Pacific conference in Bangkok – the first in-person conference to resume in Asia after the pandemic