Qual Goes Techie!
The pandemic has ‘forced’ much of today’s qualitative research to go online. While web-based groups and depths have been around for many years, clients and agencies have generally preferred the in-person approach to qualitative research, and ‘purists’ will argue that true qualitative research should be done this way. Asia Research spoke to three of our […]
Understanding Consumers through Their Mobile Activity
A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, ‘online’ means mobile, and therefore the smartphone is the gateway […]
Not Today, Fraudster: Smarter Survey Design Starts Here
Incentivised surveys attract both genuine respondents and fraudsters seeking easy rewards. The protection of data integrity requires a balanced approach: to make it difficult for dishonest participants to succeed without penalising honest users. In-survey quality checks are a key part of a broader fraud-prevention strategy. Surveys without such checks become fraud magnets, allowing inattentive or […]