Face-to-face research is coming back, but will it be the same?
The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open up again, what is its current state? Will it return to the pre-pandemic status quo? Should it? Many research agencies and insight leads were put in a tough situation during the pandemic and had to move their […]
Qual Goes Techie!
The pandemic has ‘forced’ much of today’s qualitative research to go online. While web-based groups and depths have been around for many years, clients and agencies have generally preferred the in-person approach to qualitative research, and ‘purists’ will argue that true qualitative research should be done this way. Asia Research spoke to three of our […]
Driving Consumer Stories and Brand Innovation
In the lead-up to Qual360 Asia, we spoke with Jan Bacani about his upcoming presentation and what motivated him to participate in the conference. Prior to working on the client side, Jan enjoyed 16 years doing qualitative research for Kantar Philippines. He built his foundation in Qual by working closely with clients from tech, food & beverage, […]
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation
Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South Pacific) QUAL360: Without giving too much away – what is the core message of your talk and what would you like delegates to remember? Rara: I will be discussing the transformative potential of “qualitative at scale” methodologies in marketing research. Today, we have a […]