The Asia Research Annual Stakeholder Survey
The 2021 Asia Research annual stakeholder survey gives cause for optimism for the research industry. When we conducted this survey in October 2020, a net 40% of clients expected a decline in research budgets for 2021, and 26% said that the status of consumer insight was declining in their organisation. This year, a net 16% […]
Q&A with Julien Chevignon – CEO of YouGov Asia Pacific
Q. Where does YouGov position itself? Are you an online panel company, a full-service consumer insight firm, or a hybrid of sorts? Is your position unique in any way? YouGov is an international research data and analytics group, offering a full range of online research solutions to support a wide spectrum of marketing activities for […]