HOW TO BUILD EFFICIENCIES INTO YOUR RESEARCH OPERATIONS FOR 2023 AND BEYOND
By James Rogers, Managing Director APAC, PureSpectrum
With the constant fear of market pressures and looming inflation, there is a developing need for
Embracing the Unknown: AI and Market Research
By Roy Sadaka, Director of Machine Learning, and Orli Langerman, Director at Toluna
Learn how AI is disrupting and reshaping market research while prompting
The New Frontier of Research
By: Hakan Yurdakul, CEO & Co-founder, Bolt Insight The research landscape is shifting in real time. The appearance of AI has not simply introduced new tools … it has reshaped the relationships between people, data, analysis and understanding. This is the new frontier of research. A place where technology amplifies human judgement rather than replacing […]
Key Developments in the Research Technology Business for 2023
By Asia Research
Annual Review of the Research Technology Business, conducted with a range of senior industry stakeholders
Insights On Demand – How Data-Driven Insights are Transforming MarTech
As we emerge from a highly disruptive year, many brands are still reeling from the realisation that the world can transform in the blink of an eye. For example, 59% of consumers are more open to trying a new product than they were pre-COVID (Figaro Digital).1 In a consumer market that changes at breakneck speed, […]
Brand Growth in the Metaverse: Unlocking the Myths of the Medium and the Message
By Lester Sualog, Senior Client Development Director Asia, PureSpectrum
Everyone has been talking about the metaverse – but when the hype