The Move Towards 6G Technology
By GMO Research
Technology is evolving rapidly and constantly. While the world is still implementing 5G technology in its daily applications and processes, early discussions
CAN CHATGPT TAKE SURVEYS?
By Chris Mawn, Director of Clients ANZ at PureSpectrum
Our industry is abuzz with the opportunities and threats from generative AI
The New Frontier of Research
By: Hakan Yurdakul, CEO & Co-founder, Bolt Insight The research landscape is shifting in real time. The appearance of AI has not simply introduced new tools … it has reshaped the relationships between people, data, analysis and understanding. This is the new frontier of research. A place where technology amplifies human judgement rather than replacing […]
The Asia Research Annual Stakeholder Survey
By Piers Lee, Deputy Editor, Asia Research Media
The Asia Research Annual Stakeholder Survey has again shown that ‘leveraging on technology’ is the main opportunity
The Rise of Super Apps: What Are They and How Are They Changing the Mobile Marketing Industry?
By: Willy Tey, APAC research expert, GMO Research
The concept of “super apps” was introduced over a decade ago
EVERYTHING eSPORTS IN SOUTHEAST ASIA
By Antonio Margaritelli, Beer Khamtonwong, Jonathan Smetherham, Ryan Borja, 2CV
eSports is a growing global industry
Unlocking Behaviour of Electric Vehicle Owners and Opportunities for Marketers!
Imagine people widely using smartphones and laptops in the 1980s, colour TVs in the 1950s, or motor cars in the early 1900s. These technologies were regarded as futuristic concepts at first, but eventually became the way of life. Similarly, the idea of operating a vehicle using electricity was conceived in the 19th century. Unfortunately, the […]
Concept testing at CES 2022: Assessing the potential of new products among Singaporeans
Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led brands to showcase their latest products and services. The event is where people go to get a sneak peek at the future of consumer technology – the first home VCR by Philips, the Nintendo Entertainment System (NES), […]