Singapore-based private equity firm Tan Capital Partners has acquired mobile survey platform Osurv, for an undisclosed sum.
Osurv, established in Los Angeles in 2012, is the leading feedback platform that predicts customer and employee behavior. Osurv’s mobile surveys empower well-known brands such as Caesars Entertainment and Casio to collect data, analyze the results, and respond to customers in real-time.
Tan Capital Partners plans to integrate Osurv’s technology into its nearly 800 hotels that they own and operate throughout Asia. “Hotels continue to evolve as market demands change. Osurv is an important turnkey solution for us to ensure that we continue to create heartfelt and memorable experiences for our guests,” said Yeau Tan, Chairman of Tan Capital Partners.
“We are thrilled that our revolutionary surveys will ultimately benefit thousands of guests daily. Hotel managers will be able to transform a guest’s feedback into actionable insights that will lead to incredible guest experiences,” said Dr. Nora Bergstrom, Osurv’s VP of Research and Analytics.
Several Osurv employees will provide consulting services to Tan Capital Partners for a limited time during the transition. “We are grateful for the strong relationships that we have fostered over the past five years with our team members, clients and advisors,” said Aaron Abram, Co-Founder & SVP, Sales and Marketing for Osurv.