Taptica buys into Japanese mobile ad firm

    Taptica buys into Japanese mobile ad firm

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    Israel-based digital ad platform Taptica has acquired 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company.

    Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is part of Taptica’s strategy to increase its presence in Asia-Pacific.

    Taptica, a mobile ad platform for advertising agencies and brands, believes Japan will be the next key growth market for mobile advertising due to its developed mobile networks and proliferation of smartphones. The deal follows the two companies working together under a partnership agreement.

    Established in 2010, ADI specialises in mobile app and mobile advertising marketing promotion, implementation, management, tracking, and media site monetisation. Having raised funding in the last two years, it has begun expanding into China, Southeast Asia and other markets, and in 2015 it opened an office in Moscow.

    Hagai Tal, CEO of Taptica, says the company also ‘expects to benefit from a number of strategic synergies and mitigate the costs and risks we would have incurred to penetrate a market such as Japan organically’, making the deal ‘a key milestone in the continued international expansion of Taptica’. Hiromitsu Ishimori, President and CEO of Adinnovation, comments: ‘Japan’s advertising industry has been fairly isolated from global collaboration efforts. The opportunity to work with Taptica in a larger capacity is a great advantage to strengthening the Japanese market’s ability to look outside of Japan’.

    Web : http://www.taptica.com