Insights tech firm Toluna has implemented a strategic enhancement to its Japan market offering by integrating MetrixLab’s innovative solutions into its portfolio. This development follows Toluna’s acquisition of MetrixLab and reinforces its commitment to delivering advanced insights to Japanese clients.
To lead this expansion, Toluna has appointed Xiaoming (Jonas) Ma as Group Account Director, Japan. Previously based in MetrixLab’s Shanghai office, Ma brings deep expertise in managing MetrixLab’s solutions across diverse markets. In his new role, he will drive Toluna’s enhanced market capabilities in Japan, ensuring clients benefit from Toluna’s full end-to-end offering with deep, precise insights at scale.
“Integrating MetrixLab’s cutting-edge solutions into Toluna’s Japan offerings is a significant step forward in how we serve our clients,” remarked Frédéric-Charles Petit, CEO of Toluna. “This expansion aligns with our strategy to provide businesses with a seamless combination of advanced solutions, technology, and expertise—empowering smarter, data-driven decisions.”
Expressing his enthusiasm, Ma added: “Joining Toluna Japan at such a transformative time is truly exciting. I look forward to working closely with our team and clients to unlock the full potential of our expanded offering.”
This development underscores Toluna’s strategy of unifying the best solutions from its acquisitions under the Toluna brand, ensuring clients benefit from a seamless experience, enhanced capabilities, and industry-leading innovation.
