Toluna, the global insights leader, has launched ACT Instant AI, a breakthrough ad-testing solution that uses artificial intelligence to deliver faster, more predictive, and scalable insights for advertisers worldwide.
Designed to make ad testing an always-on capability, ACT Instant AI provides transparent, trustworthy results in minutes — enabling advertisers to test more creative, more often, without sacrificing quality or confidence.
More than just a testing tool, ACT Instant AI builds creative intelligence over time. Each test connects to a brand’s historical benchmarks and Toluna’s advanced synthetic persona insights, helping advertisers understand not only what works, but why it works — and how to replicate success across markets and formats.
Powered by Toluna’s Synthetic Personas, representing over one million unique AI respondents across 15 markets and 9 languages, the platform simulates human-like reactions to ads in real time. Each persona is built from anonymized data drawn from Toluna’s global community of 79 million people, providing predictive accuracy and emotional depth.
The system also integrates Toluna’s ACT Copy benchmark database, which houses thousands of tested ads and diagnostics to guide creative optimization.
“With ACT Instant AI, we’re not just transforming how advertisers test creative — we’re transforming how they learn,” said Frédéric-Charles Petit, CEO of Toluna. “By enabling creative intelligence, we’re giving brands a way to turn every campaign into a building block for future success.”
ACT Instant AI is fully integrated into the Toluna Start platform, marking the latest step in the company’s expanding AI strategy and commitment to innovation in insight generation.
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