Digital consumer insights provider Toluna has acquired Shanghai KuRun Information Technology Co., Ltd, in a bid to expand its panel reach and operations into China. KuRunData’s company founders, Mr. Pan Hao, and Mr. Wang Changwei will remain Chairman and CEO of KuRunData.
KuRunData has the largest, and most well-profiled online and mobile panels of more than 5 million registered members. Kurun couples this with a robust survey platform to deliver unrivalled access to insight into the Chinese market.
The acquisition of KuRunData supports Toluna’s growing success in the region by expanding Toluna’s operations into mainland China, supports the company’s ever-growing APAC presence, and deepens Toluna’s already vast respondent reach in APAC. Toluna launched operations in APAC in 2011, and currently has offices in Hong Kong, India, Japan, Malaysia, Singapore, South Korea, and Sydney.
“The APAC market is exciting and dynamic, and we’ve found great success with the suite of real-time, digital survey solutions we offer. Toluna has a unique position in the market, and this is a strategic move that enables us to offer local capabilities in China, servicing international and local clients” says Frederic-Charles Petit, Toluna CEO. “Our expansion into China is testament to our strong growth in the APAC territory over the past 5 years. We look forward to expanding our business into China, with the leadership team at KuRunData.”
“Toluna continues to challenge the traditional method for conducting market research by empowering customers with powerful research methodology tools on an intuitive platform. Our clients have adopted these new methods, and look at Toluna as a leader in the region and we’re thrilled to continue to grow within the APAC region,” says Ludovic Milet, Managing Director, Toluna Asia Pacific. “The expertise of the KuRun team is unrivaled.”
Mr. Wang Changwei as Chairman of KuRunData states that “Toluna is a player that is gaining significant momentum in the region. The capabilities that Toluna can provide together with KuRunData will serve the market well.” Mr. Hao states “The strategic partnership between Toluna and KuRunData will be mutually beneficial and enable us not just to separate ourselves apart from the competition in China, but indeed to transform the market.”
Frédéric-Charles Petit further comments “At Toluna, our number one priority is simply to provide our clients with the best technology, respondent access and expertise needed to stay ahead of a rapidly changing digital economy and marketing landscape globally. This announcement comes on the news of continued growth for Toluna overall, and is one of many impending announcements in 2018.”