Consumer insights agency Toluna has unveiled a ground-breaking, do-it-yourself (DIY) product, QuickCommunities, that enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups. QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster. The platform integrates with Toluna.com, the world’s largest social voting community. It’s this integrated digital approach that delivers true real-time consumer insight.
“Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”