Consumer insights provider, Toluna, has expanded its mobile panel and respondent access in China with the launch of WeChat mobile survey applet by sister company KuRunData.
KuRunData is the leading provider of APAC-based survey respondents as the company has the largest most well profiled online and mobile panel in the region, with more than 5 million registered members. KuRunData’s mobile respondent access via WeChat enables KuRun to provide respondent access beyond its panel and couples this with a robust survey platform to deliver unrivaled access to better, and faster consumer insights solutions.
“We came together with KuRun less than a year ago, and we continue to believe in the importance of growth and investment in the APAC market. KuRunData is positioned to lead the way in APAC, and provide us with unrivaled access to respondents in this important market,” says Frederic-Charles Petit, CEO of ITWP and Toluna. “Our clients expect access to the best technology and respondents regardless of market or geography, and adding WeChat mobile surveys enables us to deliver on this promise by significantly expanding our reach in the region, in a very consumer-focused way.”
“The launch of a mobile survey offering through WeChat is another step in our ongoing mission to challenge traditional research methods globally and empower our clients to reach their end consumers where they are,” said Ludovic Milet, Managing Director, Toluna Asia Pacific. “WeChat is widely adopted in China, and this capability will provide our respondents with an innovative way to provide feedback to brands.”
“We’ve always ensured that respondent experience is critically important. Our integration with WeChat is further proof of this. We strive to ensure the in-app experience is one that is interesting as well as one that users will recommend, and share amongst their friends,” says Mr. Pan Hao, General Manager, KuRunData.