In a bold move to redefine the future of insights, Toluna has unified its global family of brands—Harris Interactive, GutCheck, and MetrixLab—under a single, refreshed identity: Toluna.
This strategic transformation cements Toluna’s position as a next-generation insights leader, leveraging years of investment in AI, world-class research expertise, first-party data, and global scale. By consolidating its offerings, Toluna aims to streamline its value proposition—delivering agile research, advanced analytics, and high-quality first-party data through a single, end-to-end partner.
At the core of this transformation is AI integration, designed to enhance speed to insight, data quality, and consumer understanding. Toluna’s unified platform now incorporates:
✅ MetrixLab’s expertise in brand, product, and communications research
✅ Harris Interactive’s best-in-class methodologies
✅ GutCheck’s agile, human-centric solutions
“For 25 years, we have built a global insights powerhouse—seamlessly integrating research, technology, and flexible service models,” said Frédéric-Charles Petit, Founder and CEO of Toluna. “This is more than a brand refresh; it’s a strategic milestone that reflects our vision since 2000: reshaping the insights industry and delivering greater value to clients navigating constant change.”
Toluna is also launching TolunaID, a dedicated division for research agencies and consultancies, reinforcing its industry-leading quality and expertise. Additionally, Toluna Start, its advanced insights technology platform, has been refreshed to align with the new identity, along with Influencers by Toluna, its first-party global panel community spanning 70+ markets.
With continuous innovation and responsible AI adoption, Toluna remains committed to helping businesses navigate complexity and anticipate the future. 🚀
