Marketing analytics agency, Truesight Consulting, has launched a new office in India. The Delhi operation will play a dual role for Truesight Consulting, serving as its main office for India and its regional hub for greater Asia. It will provide full service advanced marketing analytics and solutions for both regional and international clients.
Truesight also announced that Nitesh Sahay, 41, officially joins the firm on March 1 as its Delhi-‐based country leader for India and region leader for Asia, a new role with titles managing director and associate partner. Mr. Sahay worked with Dixon and Shapiro from 2010 to 2017 as regional director, APAC, at Ninah Consulting, a former marketing analytics and management consulting firm that was owned by the Publicis Group.
“We are delighted that Nitesh Sahay will lead our efforts in India and throughout Asia,” said David Dixon, founder and managing partner. “He was an essential member of our management team at another firm and delivered tremendous growth in client relationships, new business, new capabilities and developing first-‐tier talent. He brings a level of experience, rigor and expertise that is virtually unmatched in the industry.”
In addition to management and client-‐facing responsibilities, Mr. Sahay will leverage his academic background (MPhil, Economics, multiple publications) and long-‐standing relationships in academia to help support Truesight’s global R&D and innovation efforts, several of which will be announced during the next few weeks.
Describing the strategic value of India and Asia for Truesight, co-‐founder and partner Sebastian Shapiro, said, “India and greater Asia are vital to our firm and represent huge opportunities. India is poised to become the 5th largest economy in the world in 2018 and was one of the top six fastest growing economies during 2017. But that’s only part of the story. We know first-‐hand that India is a remarkable hub for marketing talent, R&D, innovation and is also an ideal anchor location for Asia. Few people know the region’s marketing landscape better than Mr. Sahay, and we’ve already had overwhelming response and support for launching Truesight in India and Asia directly from companies in those markets.”