Video ad tech firm Unruly has promoted UK MD Alex Khan to Group MD, International. The former Oath and AOL MD, who joined Unruly in May, will now head up the company’s commercial activity across the APAC region, as well as continuing to oversee all UK operations.
Khan will be responsible for driving Unruly’s growth across APAC, including rolling out the additional CTV, In-App and In-stream services added following its acquisition by Tremor International at the start of 2020. Khan takes over the APAC region from Phil Townend, who has left his role as APAC CRO after 10 years at Unruly.
Khan knows the APAC market well after spending the last 15 years prior to joining Unruly working in the region with companies such as Smaato (APAC), Oath (APAC) and AOL (Asia and ANZ). Unruly has offices across the APAC region, including Singapore, Tokyo, Sydney and Jakarta. Based in London, Khan will report into Unruly CRO Steve Sottile
Sottile said: “APAC is a key territory for us as we continue to push out our all-screens proposition around the world, so getting the right leadership in place and quickly is essential. Alex has only been here a short time but has really hit the ground running. His extensive experience and industry knowledge have been key in driving the company’s new value proposition forward.”
Vijay Kunduri (Asia MD), Wataru Nakano (Japan MD) and Gregory Fournier (Unruly’s SVP Client Partnerships APAC) will all report directly to Khan. Townend will continue to provide consultancy services to the Unruly team, particularly focused on Australia.