Video research agency Voxpopme has announced the appointment of Jem Wallis as Regional Director of Asia-Pacific (APAC). Based in Sydney, Jem will focus on delivering Voxpopme’s fast, scalable video insights to companies throughout the region, further strengthening its Australian presence and global expansion. His addition to the team will support the growing appetite for innovative research technologies throughout the APAC region.
Jem’s notable market research career spans more than twenty-five years and three continents, and has seen him launch and manage the successful companies Kaleidoscope, GalKal, Heartbeat and Cat.Dog. He currently runs the boutique qual shop Vivid and will continue to do so alongside his new role at Voxpopme.
Jem’s extensive research experience combined with Voxpopme’s powerful technology will contribute to the success of APAC brands and agencies, enabling them to capture, analyse and share video feedback to deliver highly impactful insights.
Dave Carruthers, Voxpopme Founder & CEO, commented:
‘We are extremely excited that Jem has chosen to join Voxpopme. His appointment will bring a renewed focus, expertise and passion to Voxpopme in APAC. His leadership quality and research experience make him a great fit for our business. A base in Australia, network of great contacts and access to Voxpopme’s full suite of video research and analytical tools will see him make an immediate impact.”
Jem Wallis, Voxpopme Regional Director for APAC, commented:
“I am excited to be joining the Voxpopme team. My first experience of the platform came as a client with Vivid, and it provided me with first-hand experience of how painless video research can now be. I have always believed in the power of video when presenting to clients, but the ease with which this can be captured, analysed, edited and delivered through Voxpopme is truly groundbreaking.
I believe this innovative tool has many applications in research and I would like to help my fellow researchers benefit from its capability. I look forward to catching up with industry peers, both old and new, to explore how market-leading video research could benefit their businesses.”