Celebrating 10 years serving women in the market research industry, Women in Research (WIRe) has appointed former FocusVision exec Michelle Andre as its first Managing Director, responsible for organizational development and oversight, fundraising, marketing, and assisting with long-term planning.
As managing director, Andre will work closely with WIRe’s founder, Kristin Luck, as well as WIRe’s global Advisory Board and event teams to ensure that organizational objectives are met. This is a newly formed position for Women in Research, which runs networking and educational events in 15 cities around the world, has an award-winning mentoring program, and funds educational scholarships through their partnership with the ESOMAR Foundation, among other initiatives – all in support of their mission: to advance the contributions and voice of women in research, both for themselves and the greater good of the industry.
Kristin Luck, WIRe founder, said, “What started as an informal gathering of industry women in 2007 has turned into an international non-profit supporting over 5,000 women globally. Michelle will help manage WIRe’s rapid growth to ensure we serve women in this quickly evolving industry. Her industry knowledge and extensive experience in nonprofit management, will take WIRe to the next level in serving our community and our donors.”
Most recently, Andre served as VP of Marketing for financial technology firm, Virtual Incentives, and prior to that she led marketing at the global market research technology company, FocusVision. She has held executive and management level positions in a variety of industries, with experience ranging from nonprofit to corporate to agency, primarily in San Francisco.
Andre is a recent recipient of the International Stevie Award for Women in Business and is a past recipient of the Women in Business and the Professions World Award and the Best in Biz Marketing Executive Award. Andre also serves as a Judge for the annual Reggie Awards.