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Wunderman names new data and analytics head in APAC

Global digital agency Wunderman has appointed Thomas Brauch as head of data and analytics for the Asia Pacific region. Based in Singapore, Brauch, will report to Caspar Schlickum, CEO of Wunderman Asia Pacific.

Brauch has more than 20 years of experience working in CRM, advanced customer and campaign analytics, media allocation and risk and pricing programs. With extensive knowledge of marketing and analytics, Brauch is expert at helping brands achieve better results by translating data into insights that ultimately deliver better experiences to their consumers.

Most recently, Brauch was senior vice president overseeing digital analytics and data strategy for Wunderman’s insurance, banking and wealth management solutions across North America.

Prior to joining Wunderman, Brauch worked at Merkle, Oracle, Bank of America, buy lamisil mexico Esurance and Allianz, where he held a variety of senior analytics roles and lead projects for Fortune 500 clients in both the B2C and B2B space.

“Brauch joins the APAC business of Wunderman and his appointment is part of our ongoing commitment to provide the data strategy, analytical rigor and statistical expertise that our clients demand. He will play a key role in delivering digital solutions that drive measurable business results for our clients, ” said Caspar Schlickum, CEO of Wunderman Asia Pacific.

“Brauch’s tenure at Wunderman and background working across global businesses will enable him to have an immediate positive impact on our clients in the region,” said Yannis Kotziaqkiaouridis, global chief analytics officer at Wunderman.