It’s widely agreed in the market research industry that just asking people their opinions isn’t
I recently came across a new term which makes complete sense. ‘Quantification bias’ is the
GFK’S SALE OF FOUR DIVISIONS TO IPSOS HIGHLIGHTS On 30th July 2018, Ipsos announced the
The ‘unexpected’ Brexit vote brought renewed volatility to global financial markets, with Asia being no
Brexit was a significant single external event which will impact us all but to differing
Questionnaire Design. Part 1 of this series discussed Sampling, including developing the objectives for your
The recent referendum held to determine whether Scotland should become a separate country from the
Over the last year, TapestryWorks has been helping many clients decode the complexity of human
A recent article in the Asia Research quarterly reports a fall in optimism for the
Seasoned research experts know that bias can find its way into any research program –
The term voice of the customer (VOC) has traditionally been interpreted as being analogous with
Have We Gone Too Far with Storytelling?
Storytelling in market research has been a hot topic for the last decade and continues